¤ Forum Index
¤  View posts since last visit
¤  View your posts
¤  View unanswered posts
A Whiskey Society
  SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   CalendarEvents Calendar    
RegisterRegister  ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 
Board Navigation



 Remember me

I forgot my password

Thru' the Keyhole Newsletter

Sign Up Today!


Untitled Document


The Whisky Professor
Brad Jarvis

scotch whisky org

Scotch Whisky Org

buffalo trace


Man in Skirt

Highland Park


Whiskt Cast


Whisky Drinker

mind of men

Knob Creek



Van Winkle

Users On-Line

In total there are 41 users online :: 0 Registered, 0 Hidden and 41 Guests

Registered Users: None

[ View complete list ]

Most users ever online was 386 on Mon Feb 18, 2019 3:31 am

Malt Advocate is now Whisky Advocate

Post new topic   Reply to topic Forum Index -> Announcements and Site News View previous topic :: View next topic  
Malt Advocate is now Whisky Advocate
Author Message

Joined: 23 Feb 2008
Posts: 621
Location: Westboro Ma

PostPosted: Wed Sep 21, 2011 2:27 pm    Post subject: Malt Advocate is now Whisky Advocate Reply with quote
Whisky Advocate Is Launched
Newly redesigned and renamed, the former Malt Advocate magazine begins new era
In 2010, M. Shanken Communications acquired Malt Advocate, a well-established magazine for the whisky enthusiast and sponsor of the WhiskyFest events across America. Under the direction of John Hansell and Amy Westlake, the magazine has now been retooled for a wider consumer audience.
“With the new redesign and broader-interest articles, we hope to greatly expand our readership,” John Hansell told SND. “The magazine now has a luxury look and feel, similar to its sister publications Wine Spectator and Cigar Aficionado.”
The newly renamed Whisky Advocate has hosted tasting events across America for many years, attracting thousands of whisky lovers. The next WhiskyFest will be held in San Francisco on October 7, followed by a WhiskyFest in New York on November 1. The New York event has been sold out for months.
The redesigned Whisky Advocate was introduced to wine and spirits industry executives last night at the Market Watch Leaders dinner at the St. Regis Hotel in New York. Marvin R. Shanken, chairman of M. Shanken Communications and host of the dinner, said he’s very excited that the company portfolio now has its own spirits magazine for consumers. “We plan to make major investments in this title, because we think the time for a whisky magazine is now,” he said.
“In recent years, whenever I would visit wine shops across America, I would see big window displays and vast selections of whiskies,” Shanken added. “When I asked retailers why they stocked so many whiskies, their answer was always the same: because they sell. I then asked who was buying them—particularly as so many of them are high-priced. Their answer: the same people who buy fine wine.”
The newly redesigned Whisky Advocate will include stories related to the good life for whisky lovers, including unusual bars and restaurants, travel to locations where great whisky is made, and associations with other fine products, including cigars. “The interest level and market for single malts and whiskies in general is booming,” Shanken said. “The opportunity for Whisky Advocate is unlimited.” Subscribers should go to:

I might try to sell them on "(e)" so they don't get branded exclusionary !! Wink

Loch & K(e)y - pioneers of the "Cask to Glass" initiative!
Back to top View user's profile Send private message Visit poster's website

Joined: 07 Jun 2019
Posts: 1


PostPosted: Fri Jun 07, 2019 11:25 am    Post subject: Malt Advocate is now Whisky Advocate Reply with quote
“Knowledge is power” is the most absolute truth for a practicing advocate. The most knowledgeable ones are truly the most powerful ones. When you are an advocate and you also happen to have a clear knowledge of law, you will view the world more differently. You feel a new sense, a new direction, a new purpose.

Back to top View user's profile Send private message
Display posts from previous:   

Post new topic   Reply to topic Forum Index -> Announcements and Site News All times are GMT - 5 Hours
Page 1 of 1

Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum

Galaxian Theme 1.0.5 by Cense Group
Powered by phpBB © 2006 phpBB Group